Counterfeit toys can pose a significant risk to children’s safety, as they may be made with toxic materials and fail to meet safety standards. The global market for counterfeit toys is worth billions of dollars and continues to grow, particularly as the COVID-19 pandemic has led to an increase in online shopping and a willingness among consumers to seek out deals. In addition to posing a risk to children’s health, counterfeit toys can also damage the reputation of legitimate toy brands and result in lost sales and revenue. To protect their brands and ensure the safety of their customers, toy companies can work with specialized anti-counterfeiting firms like Proact Business Intelligence. With the help of advanced technologies and a team of experts, Proact can quickly identify and take action against counterfeiters who are abusing a brand’s intellectual property.