Counterfeiting is a significant issue in the sports and outdoor apparel industry, with an estimated cost of €492 million in annual sales in Europe alone. This not only results in direct losses for the industry, but also leads to job losses and a reduction in government revenue. The outdoor apparel market is a lucrative industry, with revenue of around $24,798m in 2017 and expected growth of 10.7% in the coming years. However, the market for counterfeits within this industry is also growing, with the National Football League in the US reporting the recovery of counterfeit sporting goods worth nearly $40 million since 2012. It can be difficult for consumers to identify counterfeit outdoor apparel, as these products are often presented in a professional manner and may be indistinguishable from genuine products to the untrained eye. 

Proact Business Intelligence offers services to help protect against counterfeiting in the outdoor and sports apparel industry, including specialized technologies and a team of anti-counterfeiting specialists.