The perfume and personal care industry is experiencing growth and is expected to continue expanding in the coming years, with the global cosmetics market projected to reach a value of $805 billion by 2022. However, this growth has also led to an increase in counterfeit products, which cost the industry approximately $5.4 billion in annual sales. Counterfeit perfumes and personal care products are often unregulated and can be dangerous, potentially containing bacteria, animal excrement, and other hazardous substances. These products can also cause rashes, chemical burns, eye infections, and allergic reactions. In addition, advances in printing and imaging technologies have made it easier for counterfeiters to create packaging that is difficult to distinguish from genuine products, making it challenging to identify fake products, especially when purchased through smaller online retailers or third-party sellers. To protect against these risks, it is important to ensure that perfume and personal care brands are protected. 

Proact Business Intelligence offers services for protecting these trademarks, including a team of anti-counterfeiting specialists and advanced technologies to quickly identify and take action against infringements. Contact us for a free brand review to see how we can assist you in protecting your brand.