Food & Beverages
Food & Beverages
The food and beverage industry is one of the top 15 sectors affected by counterfeiting in terms of value, with fake products worth up to $12 billion in 2013, according to the OECD-EUIPO. Counterfeit food and beverage products are widely available, with fake items ranging from olive oil to wine and spirits. The ease of creating a website and listing products on online marketplaces has made it even easier for counterfeiters to sell their goods, often with no accountability. Counterfeit food and beverages can pose a risk to consumers and damage a brand’s reputation if the products or packaging are not of good quality. Counterfeiters may also attempt to sabotage legal supply networks and engage in trade-based money laundering schemes. It is important for brands to protect themselves and take action against counterfeiters to ensure the integrity and quality of their products.
Proact Business Intelligence offers
services for protecting food and beverage trademarks, including an in-house
team of anti-counterfeiting specialists and advanced technology for identifying
counterfeiters.