The automotive parts industry is being heavily influenced by globalization and digitalization. However, the growing problem of counterfeit parts in the industry is also a major concern. In fact, the estimated value of counterfeit parts in the automotive industry is projected to surpass the annual gross domestic product of Canada, Brazil, and Italy combined. According to World Trademark Review, the global economic cost of counterfeiting in the automotive industry could reach $2.3 trillion by 2022. In Europe alone, it is estimated that €2.2 billion ($2.4 billion) is lost annually to counterfeit tire sales, and counterfeit battery sales result in a loss of €180m ($198m) for original equipment manufacturers (OEMs).

 

Counterfeit parts often do not meet the same standards as genuine brand-name parts, which can lead to poor performance and even part failure. In the automotive industry, many parts are interconnected and can affect the overall functioning of a vehicle. Substandard parts can also compromise safety, as demonstrated by testing of counterfeit brake components by OEMs, which have shown inferior performance and safety.

Almost any automotive part can be counterfeited, including tires, batteries, airbags, engine and drivetrain components, brake pads, body parts, electrical components, wheels, and windscreens. Counterfeit parts can pose risks to vehicle performance and safety, including engine failure, fires, and impaired stopping ability.

If you are concerned about protecting your brand in the automotive parts industry, Proact Business Intelligence can help. Our team of anti-counterfeiting specialists and advanced technologies enable us to quickly identify and take action against those who are infringing on your brand. We offer quick and affordable services for protecting automotive parts trademarks, with end-to-end service and complete market coverage. Contact us for a free brand review to see how we can assist you in protecting your brand